TERMS & CONDITIONS

Last updated: 22 October 2026

These Terms and Conditions (“Terms”) govern your use of beyourally.com (the “Site”) and purchases made through it. The Site is operated by Ally Redefined Limited, trading as ALLY (“we”, “us” or “our”). By using the Site or placing an order, you agree to these Terms.

Our Refund & Returns Policy forms part of these Terms for product purchases. Our Privacy Policy explains how we handle your personal information.

Accessing and Using the Site:

Please ensure the information you provide when creating an account or placing an order is accurate, current and complete.If you create an account, keep your login details confidential and notify us if you suspect unauthorised access.

Prohibited Activities:

You must not use the Site for unlawful or fraudulent purposes, interfere with its security or operation, use another person’s account without authorisation, or infringe the rights of others. We may restrict or suspend access where reasonably necessary to address these activities, security concerns or a breach of these Terms.

Product Descriptions:

We aim to keep product descriptions, images, prices and availability accurate. Colours may appear differently depending on your screen and settings.

Please refer to the size chart for the individual product before purchasing and follow the care instructions supplied with your item.

Products are subject to availability. We may update or discontinue products, but this will not affect our obligations for orders already accepted.

Nothing in this section limits your rights where an item is faulty or does not match its description.

Order Approval:

You must be legally capable of entering into a binding purchase agreement to place an order.

Please check your items, sizes, colours, delivery address and contact details before submitting your order.

Placing an order is an offer to purchase. Your order is accepted, and a binding contract is formed, when we email your dispatch confirmation. The initial order acknowledgement does not constitute acceptance.

Before acceptance, we may decline an order where an item is unavailable, payment cannot be authorised, delivery restrictions apply, information requires verification, or we reasonably suspect fraud or misuse.

If we cannot fulfil all or part of your order, we will contact you and refund any payment collected for the items we cannot supply, together with any delivery charges that no longer apply. We will not substitute an item without your agreement.

Prices and Payment:

Prices and the payment currency are shown on the Site. Delivery charges and any taxes collected by us will be displayed before you complete your purchase.

We accept the payment methods available at checkout. You confirm that you are authorised to use the payment method provided.

Payments are processed through third-party payment providers and are subject to authorisation. Payment is collected when you place your order.

Your bank or payment provider may apply currency conversion or transaction fees. These charges are determined by your provider.

We may change prices for future purchases. Changes will not affect orders already accepted.

Errors and Inaccuracies:

We may correct errors or inaccuracies in product information, prices or availability on the Site. If we identify a pricing or product-description error before accepting your order, we will contact you with the correct information and obtain your agreement where necessary before proceeding. If the order does not proceed, any payment collected will be refunded.

Order Changes and Cancellations:

You may cancel your order before it has been dispatched by emailing hello@beyourally.com with your order number. Requests to change an order are subject to availability and processing status.

If your order is cancelled before dispatch, we will refund the payment collected, including any delivery charges that no longer apply. Your payment provider may require additional time to credit the funds.

Once dispatched, orders cannot be changed or cancelled. Please refer to our Refund & Returns Policy for available return options. Your statutory rights remain unaffected.

Delivery:

Orders will be delivered to the address provided at checkout. Available delivery options, charges and estimated time frames will be shown before you complete your purchase.

Delivery time frames are estimates unless expressly guaranteed. Customs checks, public holidays, severe weather or courier disruptions may cause delays. We will notify you if we become aware of a significant delay.

Please ensure your delivery details are complete and accurate, and contact us promptly if you notice an error. If an incorrect address supplied by you, failure to collect a parcel or unreasonable refusal of delivery results in additional costs, we may charge reasonable redelivery costs. These will be explained before redelivery is arranged. You will not be charged for redelivery required because of an error by us or our delivery provider.

Delivery is completed when you or your nominated recipient receives the goods at the specified delivery address.

If your parcel is missing or arrives damaged, contact us at hello@beyourally.com with your order number so we can investigate and arrange an appropriate resolution. Nothing in this section limits your applicable statutory rights.

Taxes and Duties:

ALLY does not refund customs duties or sales taxes paid to customs authorities or couriers. Please contact your local customs office to check whether these charges can be reclaimed. Product refunds cover the amount paid for the returned garments.

If you refuse delivery or leave the duties or taxes required for delivery unpaid, we will wait until the parcel reaches us before processing any refund. Return fees incurred as a result will be deducted from the refund amount.

Returns and Refunds:

Returns, exchanges and refunds are governed by our Refund & Returns Policy. Please refer to that policy for eligibility, hygiene requirements and instructions, including how to report faulty, damaged or incorrect items.

Nothing in these Terms or that policy limits your applicable statutory consumer rights.

Promotions and Discount Codes:

Promotions and discount codes are subject to the conditions stated with each offer, including validity dates, minimum spend, product exclusions and whether offers can be combined.

Please apply any eligible code as instructed before completing checkout. Any special conditions affecting promotional purchases, bundles or free gifts will be explained with the offer.

We may refuse a discount obtained through fraud or used contrary to its stated conditions. Changes to future promotions will not affect valid discounts on orders already accepted.

ALLY Events:

Events and activities may have separate booking terms covering attendance, ticket transfers, cancellations and refunds. These will be provided before registration or payment. Our product Refund & Returns Policy does not apply to event bookings. Event-specific terms apply to the relevant booking, subject to applicable law.

Intellectual Property Rights:

The ALLY name, logos, photographs, text, designs and other content on the Site belong to us or our licensors. You may browse and use the Site for personal shopping purposes. You must not reproduce, modify, distribute or commercially use its content without permission, except where permitted by law.

Links to Third-Party Sites:

The Site may contain links to websites or services operated by other organisations. Their own terms and privacy policies apply when you use them.
We do not control those websites or their content. This does not affect our responsibilities for purchases made from ALLY.

Website Availability:

We take reasonable care in operating the Site but cannot guarantee uninterrupted or error-free access. We may temporarily suspend access for maintenance, updates or security reasons.

Liability:

We remain responsible for our obligations under these Terms and applicable law. Nothing in these Terms excludes or limits liability for fraud, death or personal injury caused by negligence, or any other liability that cannot lawfully be excluded or limited.

Events Beyond Our Reasonable Control:

Events outside our reasonable control, including severe weather or transport disruption, may affect our ability to fulfil an order. If this happens, we will take reasonable steps to reduce the impact and keep you informed. Where we cannot fulfil the order, we will explain the available cancellation and refund arrangements in accordance with applicable law.

Changes to These Terms:

We may update these Terms from time to time. The latest version will be published on the Site with its revised date. The Terms and Refund & Returns Policy in effect when you place your order apply to that purchase, unless a change is required by law or agreed with you.

Governing Law:

These Terms are governed by the laws of Hong Kong SAR. Disputes are subject to the non-exclusive jurisdiction of the Hong Kong courts. Nothing in these Terms removes mandatory consumer protections or rights to bring proceedings elsewhere where applicable law provides them.

General Provisions:

If any provision of these Terms is found to be invalid or unenforceable, the remaining provisions will continue to apply. A delay or failure by either party to enforce a right does not waive that right.